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The Benefits of User Generated Content
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Overview
Social Media and Social Networking
The Benefits of User Generated Content
What is Social Media?
Using Social Media on your website
What is Social Networking?
Tips for creating your own social media solution
The benefits of Social Media
Onsite and offsite social media - what is the difference?
Maximize the benefits & minimise the risks of UGC
ROI on social media and social networking
Visitor Review - Social Media
Visitor Review - Social Networking
Video Production
News
How can Visitor Attractions use Social Media?
Social media is still a relatively new term, however there is no doubt...
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Social Media – Facts and Figures 2010
Social media in 2010 is continuing to dominate many areas of our...
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How can tour operators build trust and inspire bookings in the current market?
The recent administration of Kiss Flights, Sun4U and Goldtrail Travel,...
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Social media tips for hotels
Social Media is continuously growing in importance and has not only...
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Digital Visitor presents webinar ‘The Use of Social Media in Travel’
If you want to gain valuable insight into how your organisation can...
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Are you taking advantage of user generated content?
Get your own social media solution from just £110/month
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...
The Benefits of User Generated Content
User generated content can be the
highest impact web 2.0 enhancement
available for your website.
Highly cost-effective
and very quick and easy to set-up, you can encourage and enable your own online visitors to enhance your marketing, increase your site's retention, bookings, enquiries, repeat visits and browsing time.
By allowing your online visitors to upload their own testimonials, reviews and experiences to your website this breeds loyalty and significantly enhances the interactivity of your site for online visitors.
6 great benefits of user-generated content (UGC)
1.
User generated content greatly increases the
rich media content
of your website and provides regularly updated information. Rich media content includes video and photos. Many of our clients have problems gathering up-to-date seasonal content for their websites, however user generated content is a great source of recent information that will
enhance the aesthetics
of your website and the online visitor experience.
2.
An increase in rich media content and the regularity at which information is added to a website has positive effects on the search engine optimisation of the website thus
increasing the page ranking
of the website in search engines.
3.
User generated content
can provide a
trustworthy
and personal source of
information
about an experience or venue. A recent study has revealed that holidaymakers are now booking trips based on online travel reviews rather than glossy publications. Reviews written by the general public on independent websites, search results on Google and word of mouth advice from family, friends and colleagues are more influential than brochures, advertising, media reviews and advice from travel agents when it comes to booking holidays.
4.
User generated content greatly increase the
interactivity
of a website that in turn can increase the online retention of your website visitors. UGC can contribute to
increased browsing time
on your website and in turn, a higher level of bookings and enquiries.
5.
By offering online visitors a higher level of attractive content and interactivity with your website, this can
increase your online visitor loyalty
thus resulting in higher number of repeat visits. User generated content can really turn your website into more of an
online community
.
6.
User generated content can provide an excellent avenue for
data capture
from your online visitors.
Setting up your own Social Media solution
To find out more about how your business can benefit from our services please call us today on +44 (0) 1179 330 819 or email our
Director of Marketing
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