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How can Visitor Attractions use Social Media? Social media is still a relatively new term, however there is no doubt...
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Social Media – Facts and Figures 2010 Social media in 2010 is continuing to dominate many areas of our...
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Digital Visitor presents webinar ‘The Use of Social Media in Travel’ If you want to gain valuable insight into how your organisation can...
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Tips for creating your own social media solution

Social Media Tips

Make sure you make the most of your social media solution with our top tips...

Tips for creating your own social media solution

In order to make your social media marketing a success your online solution must adhere to some basic rules:

Maintain branding and identity
Maintaining your branding and company identity is key and provides your online visitors with a seamless user experience

Build content
Building content on your social media solutions is crucial to its success. Engage with your visitors and incentivize them to add their comments, photos and videos. This can be done in a number of ways and will positively impact the visual appeal of your site

Improve Search Engine Optimisation (SEO)
Content should be added regularly in order to build the organic search engine ranking of your social media platform. SEO can also be improved through the use of meta-descriptions, meta-tags, page titles and image alt-tags

Data Capture
Your social media solution must be able to capture data in a way that is quick and easy to export. Names, phone numbers and email addresses can then be used to compliment future marketing activities

Be user-friendly
Visitors should be able to add content to your social media platform quickly and easily. Clear instruction should be provided and the upload process should be simple

Be accessible
The viewing of online content needs to be quick and clear. Using the correct hosting environment will make your social media solutions more enjoyable to use.
Providing your visitors with a quality viewing experience increases repeat visits and recommendations for others to use your website

Complement other marketing opportunities
Use the content provided by your online visitors to compliment future marketing opportunities and to reduce your marketing costs

Increase exposure
Social media marketing is designed to promote your tourism business. Make sure that your social media solution and social network works for you and that it is drawing in the attention it deserves


We build hundreds of low-cost social media solutions - far cheaper than organisations building their own. Our white labelled platform, Visitor Review, is a bespoke, cost effective social media solution that achieves all of the above points and more…

LEARN MORE ABOUT VISITOR REVIEW AND SOCIAL MEDIA FOR BUSINESS

To find out more about how your business can benefit from Visitor Review please call us today on +44 (0)1179 330 819 or email our Director of Marketing

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