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VisitBritain case study
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Social Media and Social Networking
Visitor Review - Social Media
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VisitBritain case study
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Build your OWN online community with Visitor Review
Visitor Review - Social Networking
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News
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Social Media – Facts and Figures 2010
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Digital Visitor presents webinar ‘The Use of Social Media in Travel’
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VisitBritain
Digital Visitor - official provider of social media and online video production for VisitBritain
VisitBritain case study
Digital Visitor have partnered with VisitBritain to provide a
social media solution
for the United Kingdoms’ tourist boards and regional tourism agencies.
CLICK HERE TO SEE VISITBRITAIN'S SOCIAL MEDIA SOLUTION
The initiative was put forth as a direct response to the ever-growing need to gather and utilise powerful and attractive
traveller information
, with UGC proven to be highly beneficial for many aspects of online marketing and promotion.
Visitor Review enables online visitors to share their experiences by uploading photos, videos and text reviews, providing other online visitors with the
rich media content
and
trustworthy tourist information
they now search for. Through Visitor Review, online visitors can browse all content, add comments to other reviews, rate visitor experiences and more.
Tourist boards and regional tourism agencies all over the UK now have the ability to gather rich media and user generated content on their
own websites
. Working with Digital Visitor, each tourist board and regional tourism agency will have its own branded social media solution.
Furthermore, content gathered on the individual tourism board websites will be presented on the
VisitBritain
site, significantly enhancing the exposure of the content and the online profile of the tourist boards and regional tourism agencies across the UK.
This national initiative with Digital Visitor and VisitBritain is the first to have addressed and responded to the increase of social media and user generated content on the internet. Justin Reid, Online Marketing Manager for VisitBritain stated,
“It’s great to be working with Digital Visitor on this ambitious project. With our coordinated efforts we plan to really make the most of the growing trend for social media and user generated content. Providing potential visitors with more online information on Britain is one of our key strategies moving forward and this, we are sure, will encourage even more people to visit.”
Visitor Review is already being used by an increasing number of destinations, visitor attractions and venues across the UK.
“I am delighted to be working with our national tourist board on this initiative”
expressed Anthony Rawlins, Managing Director of Digital Visitor.
“As well as major tourism businesses in the UK, Visitor Review is being used by organisations in Australia, South Africa, Canada and Africa however VisitBritain is the first national tourist board to put such an emphasis on the value of their visitors’ comments.”
To date, many tourism boards and regional tourism agencies in the UK are using Visitor Review as their social media solution and are reaping the benefits of the national initiative.
To find out more about how your business can benefit from Visitor Review please call us today on +44 (0)1179 330 819 or email our
Director of Marketing
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