Digital Visitor has recently been featured on BBC Points West, which is the BBC's regional news archive covering Bristol, Gloucestershire, Somerset and Wiltshire. The programme is known for its vast and varied coverage of local stories and events and reaches a dense audience spanning the South. This isn't the first time we have appeared in local media either; over the year Digital Visitor has appeared in the Bristol Evening Post twice, showcasing pioneering products and services. However, this is the first time that Digital Visitor has been able to introduce its newest marketing strategy, ‘Visitor Review’ and in particular, the use of Visitor Review upon the ss Great Britain website. The ss Great Britain is one of the first major visitor attractions to employ the platform and only a couple of weeks on, the site is teaming with comments, photos and videos to observe. Sophina Jagot, marketing office for the ship, is especially pleased with system which she believes has added another dimension to their already successful site. In her words, 'it is particularly fitting that, for a ship which was at the forefront of cutting-edge technology, the website now simultaneously boasts the latest advancement in online marketing and communication.'

Visitor Review is a white-labelled, user-generated content platform that enables visitors to upload their comments, photos and videos to your own website. It is an extremely cost-effective, quick and easy way to encourage interest and activity online and can be seamlessly integrated into your existing website. Visitor Review seeks to increase the time spent browsing on your site, amplifying the amount of attention, enquires and ultimately, visits to your particular venue. What's more is that your company colours and/or logo can be incorporated into the Visitor Review platform, providing a smooth and seamless transition between existing and new media content. By adding Visitor Review to your website, you will be solely promoting your business and as a result, can eliminate potential competition, discourage redirection as well as increase your own websites browsing retention.

With Visitor Review, the control of your site will stay firmly in your hands. Depending on your preference, you have the ability to administer the content so that inappropriate or malicious material can be restricted from view. Naturally people will want to be honest about their experiences and of course you will desire a truthful and authentic portrayal of your venue, however this facility really allows you to highlight the most favourable and exciting aspects of your attraction. Alternatively, you can allow visitors to upload content without any restriction at all! Either way, the Visitor Review platform enables your business the flexibility and focus it deserves.

If this was not enough, Visitor Review finally offers your organisation the opportunity to build links upon the platform. In this way, interactive visitors will be able to navigate your website in its entirety and to skip through pages with fluidity and ease. As such, people will be able to explore your venue to every last inch, making for a longer and better-informed online experience. Why not use this function to redirect browsers to your online shop or to your related products and services. Whatever your needs, with Visitor Review the choice is yours...

For the ss Great Britain, Visitor Review has proven to be an extremely popular addition to their website and the timing couldn’t be better. Digital Visitor predicts that soon, user-generated content will be a key aspect to most visitor attraction websites. Here at Digital Visitor we are very much looking forward to working with forward-thinking venues across the world, providing full training, support and set up as you would expect.

For more information on Visitor Review and to see how this can benefit your venue, please visit the Visitor Review section of our website.