Alton towers

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Description

For spills and thrills look no further than Alton Towers. Located in a former stately home in Staffordshire this theme park is one of Britain’s biggest, housing a myriad of rides suitable for the very young to the very young at heart. More recently Alton Towers has evolved into an entire resort and encompasses two hotels, a tropical-themed waterpark, two golf courses, a business and conference centre and a luxurious health spa. Steeped in history and with beautiful architecture and gardens to boot, Alton Towers also offers relaxing respite from the mayhem and madness of the ride park. With great links to both railway and road, Alton Towers Resort is the ideal venue for both a great day out or for a weekend full of family fun and recreation.

Alton Towers is most famously associated with that of its theme park yet the venue is comprised of so much more. Marketing officials wanted to highlight the fact that Alton Towers is more than just a ride park and in particular, show off the areas that are new to the venue in 2008. In order to highlight this, Digital Visitor has provided a 3 minute video successfully illustrating the vast and varied nature of the resort as well as promoting the newest features of the ride arena.

The video begins with the Alton Towers Resort logo and is accompanied by the sounds of Edvard Greig which have become so iconic to the venue. Using both logo and theme-music is a formidable way of branding the Alton Towers video, resulting in a visually stimulating piece of media as well as a fully unique production.

The video goes on to provide comprehensive footage of the entire resort and its many facilities. There is no focal point of the video, but an extensive array of the many areas of interest within the park. This provides a detailed and accurate insight into the Alton Towers Resort and goes a long way in representing the sheer enormity and diversity of activities that are on offer. By showing material of the hotel to the live entertainment shows, Alton Towers are able to illustrate that the Resort is not just a theme park, yet a venue for both children and adults to appreciate alike. Having included footage of the new attraction ‘Mutiny Bay’, Digital Visitor are also able to promote the new attraction in a way that is subtle and fitting with the rest of the film.

The video culminates with a grand, sweeping shot of the entire Alton Towers Estate and, by ending with the Alton Towers Resort Logo and website details; the production is drawn to an informative and perceptibly pleasing close.

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