Food Lovers Festival

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Description

The Lancashire and Blackpool Tourist Board are responsible for highlighting and promoting the leisure and tourism industry in the Northwest. It is within their interest to distribute and publicise information on the region to as many members of the public as possible. The food-lovers festival was a particularly big event and the board called for a video to promote both the fair to potential visitors and website browsers.

As the main advocate for Lancashire and Blackpool, the tourist board need to provide as much material on the area as possible – particularly on their website. Trends show that online visitors are requiring more and more online information and are responding to online video steaming in a big way. The video of the food-lovers event, which stars Gino D’Acampo, is a great marketing device, providing excellent coverage of the occasion. By putting this video up on their website, the Lancashire and Blackpool Tourist Board can offer footage of the festival, as well as promoting the region as a whole.

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Food Lovers Festival

Description

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