Overview

Cats Peter

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Description

Visit Chester & Cheshire is the tourism management organisation for Chester and Cheshire. As one of five tourism boards in England's northwest it is funded and supported by the Northwest Regional Development Agency. The tourist board decided upon a series of careers videos as a method of raising the regions profile and with over 24,000 jobs to support, this was the natural place to begin their online marketing scheme. Visit Chester and Cheshire called for online video to increase the rich media content of their website and to provide their online browsers with visually stimulating imagery.

This particular video features Peter Wood, a voluntary worker at the Anson Engine Museum. As a winner of one of Visit Chester and Cheshire prestigious CATS awards, Peter’s video is directed at promoting careers within the leisure and tourism industry. As a highly emotive media-form, this online video creates a much higher impact than that of photography or printed media and captures a much higher level of attention from its online audience.

Search engines index sites by their relevance and the quantity of rich media content. By employing the use of video marketing on their website, Visit Chester and Cheshire can drastically improve their internet ranking position, which in turn will encourage more and more online visitors.

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Cats Peter

Description