Gaymers Music Activity

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Description

The Gaymer Cider Company is the second largest cider manufacturer in the world, producing and marketing various different ciders from their plant in Shepton Mallet, Somerset. Some of the more popular ciders made by Gaymers include Blackthorn, Addlestones, Gaymers Original Cider and Gaymers Orchard Reserve. Cider has had a huge revival in recent months and in a bid to dominate the cider market, Gaymers have initiated a music-related multimedia marketing campaign designed to promote the Gaymers brand amongst its target audience of young adults.

As the official drink of the summer, Gaymers wanted to create a promotional video to advertise their many different cider brands. Gaymers required a music-oriented production in order to reflect the nature of their sponsorship and to appeal to their wider customer base. By working with pre-existing footage provide by Gaymers and with our own material captured during the summer, Digital Visitor have produced a music-based website video featuring bands, festival-goers and plenty of Gaymers products. The video focuses exclusively on Gaymers target consumers, thus appealing to their key audience as well as offering an upbeat, current and visually stimulating piece of corporate video production.

This video can be utilised by Gaymers in various different ways and can be distributed easily and conveniently through email signatures, email campaigns and as a sales DVD. By hosting the video ourselves, Digital Visitor provides online viewers with high-resolution video streaming as well as quick and convenient accessibility.