Blackpool Illuminations 'switch-on'

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Description

The Blackpool illuminations are something of an institution and have become a major tourist attraction, drawing thousands of visitors to the resort annually. In 2007 the illuminations included a celebrity-studded concert as well as a huge funfair and parade, which saw the whole of Blackpool promenade lit up in thousands of Christmas lights. The Lancashire and Blackpool Tourist Board, who are responsible for promoting the North West region, required a video of the event to highlight the attraction and to encourage more visitors for the next illumination in 2008.
The Blackpool Illuminations are such an important event in the city and it was crucial to the tourist board that the production captured the buzz and excitement that ensues at this particular celebration. By providing the Lancashire and Blackpool Tourist Board with comprehensive footage of the ‘Switch On’ they are now able to offer their online visitors with extensive insight into the event and the region as a whole. For the 2007 illuminations, the celebrities were very much the focal point of the event and as such, the promotional video focuses primarily on them and the crowds enjoying their performances. The video captures the moment the lights are switched on and goes on to reveal the seafront in all its illuminated glory.
This video can be used by the Lancashire and Blackpool Tourist Board to promote not only the event, but also the northwest region in its entirety. As video distribution specialists, Digital Visitor can help the Lancashire and Blackpool Tourist Board to distribute their marketing message to the people they want to receive them, especially during the festive season when the Blackpool Illuminations takes place.

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