Bath Destination video

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Description

Listed as a World Heritage Site in 1987, Bath is an extremely pretty and well-formed city which lies on the outskirts of Bristol. Bath’s principle industry is tourism, with more than one million staying visitors and 3.8 million day visitors to the city on an annual basis. The attractions of bath mainly fall into two categories - heritage tourism and cultural tourism with the city boasting plenty of theatres, museums and sporting venues. Bath is most famously known for its naturally occurring hot springs, which alone bring 1 million tourists to the centre each year and with over 80 hotels and 180 bed and breakfasts, it’s no wonder that Bath has been a main contender in the South West Tourism Excellence Awards for several years running.

Visit Bath and Beyond is Bath’s main tourism information centre. Their main objective is to promote and distribute information about the city and to bring as many tourists into the city as possible. Short of actually visiting Bath itself, Visit Bath and Beyond decided that the best way to promote the city was to offer a video to their online visitors. There is so much to see and do in the town and this video provides a glimpse into the city and the many things to do there. Starting with the Visit Bath and Beyond logo, the video goes onto display the many features of the city. From the iconic architecture, to shopping and dining, Bath is proven to be an extremely cultured and varied town. The famous roman baths of Bath are shown alongside the new features of the Thermae Bath Spa, illustrating the perfect blend of old and new that envelopes the city. With elegant music and text positively punctuating the film, this video provides a perfect reflection of what Bath is all about.

Visit Bath and Beyond have added the video link to their website so that their online visitors can freely and easily access the video. By providing the video on their media site, Visit Bath and Beyond can better promote the city in a way that is engaging and attractive. In this way, Visit Bath and Beyond stand a better chance of encouraging enquiries and bookings for their tourism board members as a result.

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Bath Destination video

Description