Bath Christmas Market

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Description

Listed as a World Heritage Site in 1987, Bath is an extremely pretty and well-formed city. Bath’s principle industry is tourism, with more than one million staying visitors and 3.8 million day visitors to the city on an annual basis.

The attractions of Bath mainly fall into two categories - heritage tourism and cultural tourism with the city boasting plenty of theatres, museums and sporting venues. Bath is most famously known for its naturally occurring hot springs, which alone bring 1 million tourists to the centre each year. With over 80 hotels and 180 bed and breakfasts, it’s no wonder that Bath has been a main contender in the South West Tourism Excellence Awards for several years running.

The Bath Christmas Market is an annual event and one of Bath’s better-known seasonal attractions. With hundreds of stalls selling typically festive goods, the Christmas Market attracts visitors from both Bath and its surrounding cities. Although the market is already extremely popular, Visit Bath wanted to create a video for two reasons. Firstly the tourist board wanted to promote the market amongst newcomers in the hope that they could attract even more visitors to the event and secondly, to be able to better distribute information on the market to industry contacts and online visitors, particularly at Christmas time. The message that Visit Bath and Beyond ultimately wanted to get across with the video is that the market is not just for serious shoppers, but for children, families and anyone looking for a Christmas bargain. With food and drink and entertainment in the form of street-players and musicians, the Bath Christmas Market is enjoyable and stimulating for all. Shot during the evening, the video captures the market at its best and provides the best possible insight into a typical visit to the market.

Visit Bath and Beyond have put this video up on the Bath Christmas Market webpage so that online visitors can freely and easily access the film. By placing the Christmas market video here and in email signatures, Visit Bath can distribute the video as widely as possible and as such, boost the numbers of viewers likely to watch the video.

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Bath Christmas Market

Description