VCC Gasworth Hall

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Description

The Year of Gardens festival has been commissioned by Visit Chester and Chester in an incentive to promote Cheshire’s beautiful outdoors. The year-long festival acknowledges the rich culture and heritage of the gardens, raising the profile of Cheshire arts, culture and acknowledging its green ethos. Cheshire's Year of Gardens will develop and position the region as a leading tourist destination, achieving national and international recognition amongst the leisure and tourism industry. Visit Chester and Cheshire called for an attraction video of each of the gardens, to provide their online visitors with attractive footage of the event.

The Year of Gardens festival was such an impressive event that static photography would not have done the gardens justice. As a more direct and explorative medium, the videos of the gardens provide online visitors with authentic, accurate and up-to-date footage. By putting these videos up on the internet, Year of Gardens enthusiasts can follow the progress of the event, resulting in repeat online visits and sustained ‘stickiness’ of the Visit Chester and Chester media site.

The more rich media content that is uploaded to a website, the better it ranks on a search engine. By embedding all of the Year of Gardens videos on their website, Visit Chester and Cheshire can considerably improve their search engine optimisation, thus attracting more online browsers and improving click-throughs to other events and information.

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VCC Gasworth Hall

Description